About
TIER ONE
Industry
Leader
TIER ONE
is the recognized leader in market research to the automotive electronics
industry. Its market and technology insights provide automakers, as
well as systems and components suppliers with the tools needed to make
informed, strategic decisions regarding their businesses. International
in scope, TIER ONE conducts research and maintains client relationships
in North America, Europe and Asia Pacific.
Earned Reputation
Founded
in 1991, TIER ONE is an outgrowth of Dataquest, a Dun & Bradstreet
company.. Its location in the heart of Silicon Valley provides the company
with immediate access to the technologies driving automotive electronics.
As a result, TIER ONE has developed a reputation for timely and accurate
analysis that identify significant market trends and define new revenue
opportunities to clients.
Meeting Client Needs
TIER ONE's
portfolio of subscription research programs, industry reports, and custom
market research capabilities are tailored to individual client's needs.
TIER ONE client's have direct access to seasoned industry accredited
analysts. This partnership assures in-depth, objective, market analysis
and insight.
Broad
Market Coverage
TIER One's
products cover all aspects of automotive electronics systems and components
-- including vehicle dynamic control, braking systems, chassis, body,
powertrain, communications, occupant safety systems, sensors and semiconductors,
etc. Many international, as well as small to medium size companies utilize
TIER One's subscription and consulting services in addition to their
own research efforts.
Worldwide Resources
TIER ONE covers the world
market with affiliates and associates located in Europe and Asia-Pacific.
These relationships provide access to automakers, suppliers and legislative
offices for research purposes. Client support is handled on a direct
basis, both for U.S. and International customers..
Custom
Research and Consulting
Exclusively focused on the
automotive electronics industry, TIER ONE offers a broad range of custom
research and consulting capabilities to support its corporate programs.
These include Strategic Business Planning - Competitive Analysis - Multiclient
Studies - Supplier Relationships System/ Component/ Pricing - System
Teardown & Analysis - Product Market Analysis - Business Review & Market
Planning.
New
Venture Technologies
In these times of rapid
product development it is clear that the auto industry can no longer
control or dominate the emerging technology process. TIER ONE can evaluate
and introduce promising patented products and technologies to automakers
and TIER ONE suppliers. TIER One's ability to assess product merit and
value is recognized by the industry providing a filter and review process
for potential users. In addition to marketing assistance, TIER One's
services extend to provide support with business plans, funding interviews,
industry introductions, product development and representation.
Internet Connected
TIER ONE introduced
its World Wide Web site in February of 1997. This commitment set a new
charter and direction for the company in serving its clients. Clients
anywhere in the world can review TIER ONE products and services. They
can establish a private, corporate library with our reports, purchase
technical papers, work with databases, create presentations and teleconference
through chat rooms. Most important is instant access to the latest market
information, vehicle production, system installation rates, the newest
technology offerings and more, at anytime. Timeliness will be replace
with "real time" information sourcing. This is just the beginning
and while some of the Internet offerings are still under construction,
it will not be long before we will be operational. The future holds
more good news as TIER ONE continues development of its site to better
serve its clients.
Research Methodologies
TIER ONE'S research relies
on primary and secondary methodologies. Primary research is defined
as firsthand data collection conducted through direct interviews and
surveys with knowledgeable people throughout the automotive and electronics
industries. TIER ONE utilizes this data to maintain it's worldwide databases
and provides information for qualitative analysis. Secondary research
plays an equally important part in TIER ONE'S research. TIER ONE maintains
an extensive collection of international technical papers, trade publications
and reports in its library.
Staffing
TIER ONE is extraordinarily
well qualified with seasoned research skills, strong technical expertise
and corporate management experience. Combined, direct staff have over
80 years experience in the auto industry, over 150 years of corporate
management, 120 years of technical and 45 years of market research background.
Associate staff experience exceeds that of direct staff. All research
and staff personnel are college graduates with 80% completing advanced
degrees of complimentary studies.
Corporate Clients
Among TIER ONE'S Prestigious
Clients, we are proud to list:
| Alcoa Fujikura Limited
| Alcoa Microelectronics Incorporate | Allied Signal | Alsps Automotive
Incorporated | Aromate Corporation | ASD Simula | BT-Alex Brown | Capital
Research | Cherry Semiconductor Corporation | Delphi Chassis - GM Corp.
| Denso International America | Dupont Corporation | Ford Motor Company
| Fujitsu America | Fujitsu Ten | Fujitsu-Takamasawa | IBM | Intel |
Israeli Defense Industries | ITT Automotive | Kelsey-Hayes | Lucas Cirtek
Corporation | Lucas Control Systems Products | Lucas Varity | Matsushita
Industries Incorporated | Meritor | Microsoft | Motorola | OKI Semiconductor
Limited | OTC America Incorporated | Panasonic | Peugeot | Philips |Pulse
Engineering | QED Research | Raychem Corp. | Robert Bosch Corporation
| Safety Components International | Sequa Corporation | SGS-Thomson
Microelectronics, Inc. | Sharp Electronics | Siemens Automotive | Sierra
Research | Silicon General Corporation | SSI Technologies Incorporated
| Teledyne-Ryan | Tenneco | TEMIC | Texas Instruments | Toshiba America
| Electronic Components, Inc. | Trans Equatorial Technology | TRW |
United Kingdom Ministry of Trade
Study
Types
TIER ONE has the expertise
and flexibility to conduct a variety of research studies for clients.
The following describes several study types where TIER ONE has significant
experience in meeting clients' research needs.
Multi-Client Studies
- As significant issues or opportunities surface in the automotive
electronics industry, TIER ONE undertakes custom research studies for
a select group of interested clients. These multi-client studies for
a select group of interested clients. These multi-client studies typically
focus on fast moving, transient events requiring a significant research
to answer specific questions with the results being shared among participating
clients. Using this approach, clients have access to timely custom research
on a very cost effective basis.
Supplier Relationships
- TIER ONE has the ability to assist clients in entering new market
arenas. One tool essential to this endeavor is a comprehensive understanding
of the existing suppliers and their customer relationships. TIER ONE
has the resources to conduct the research and offer sound advice on
potential partnerships and strategic alliances with other industry leaders.
In addition, TIER ONE has become a valued advisor to the financial community
for investment support and due diligence.
Equipment Teardown Analysis
- TIER One's equipment teardown evaluations provide an inside view
of the latest automotive electronic systems in production. Our engineering
analysts dissect state-of-the-art modules to evaluate the electronic
assemblies and components, diagram the system, analyze costs and generate
bill of materials.
Custom Research Programs
- Periodically a client's needs differ from the scope of TIER ONE'S
research programs. In such a case, TIER ONE has the ability to structure
a program that addresses specific research objectives. Such programs
may include analysis of a clients business operations, market position,
status, competition and product offerings. Or, a unique combination
of existing TIER ONE programs custom analysis and rigors of strategic
business planning, TIER ONE brings a wealth of industry applicable experience
and background to the project.
Business
Services
Merger /Joint Venture
/Partner Alliances - Confidential location and interface of new
resources for business development and technology enhancement. Future
expansion via alliances may be the most efficient, expedient, and cost
effective solution to growing diversity requirements. TIER ONE provides
search and evaluation services that limit company exposure and publicity.
Foundry, Fab & Design
Resources to Support New Technologies - As technologies increase
in complexity, the investment to stay competitive becomes ever more
prohibitive. Often it is necessary to explore outside services to compliment
new product requirements. TIER ONE has the global expertise to locate,
evaluate and secure resources to serve a broad set of development and
manufacturing needs.
Qualified Resources Contributors
- During the strategic market and product planning process TIER ONE
can provide qualified personnel to contribute and critique program plans
from a uniquely informed perspective.
Team Support - TIER
ONE provide qualified individuals in support of product market planning.
Technology and / or market evaluations are available on site to help
educate and guide companies through the evaluation and commitment phases.
Product Program, Marketing
&, Technology Reviews - Commitments to new programs, technologies
and personnel resources are only a part of any successful venture in
today's global market economy. TIER ONE can provide critical and independent
analysis of program and project objectives against market dynamics,
market needs and competitive barriers.
Trade Show Support and
Representation - Qualified trade show research, design, and support
can be provided when entering new market. TIER One's research of customer
and market needs are designed to enhance product entries into new or
changing markets. TIER ONE can also provides trade show and conference
coverage to meet critical and / or competitive information needs.
Design, Materials, Quality,
Packaging, Manufacturing Support - As time to market becomes more
critical, outside resources may be required to accelerate product introduction.
TIER One's collaboration on design, review and distribution of new materials
can effectively enhance new product introduction.
University and National
Research Laboratory Resources - These research laboratories represent
invaluable development resources as well as unique sources of leading
edge technologies. New technologies, programs and product ideas are
available from institutions around the world. TIER ONE can provide first
person interface, input and coordinating liaison services with these
sources.
